Dunkin Donuts

The first Dunkin Donut opened its doors in 1950 in Massachusetts and has grown to an international chain of over 17,000 stores in 32 countries and over 6 Billion in Sales. In 2011 Dunkin has beaten Starbucks again in customer loyalty in the coffee category and was voted #1 for the fifth year in a row by Brand Keys. In 2009 Dunkin added DDSMART, a new healthy line of low-fat, Low-sodium, low-sugar and zero-trans-fat sandwiches and products and removed all Trans-Fats from its Doughnuts. Colorful new designs, modern, nutritionally sound additions to the offerings and aggressive marketing strategies make Dunkin Donuts as popular as ever…

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